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Description: |
Lean is not simply a
manufacturing strategy,
supported by Lean Accounting
and executive leadership.
It encompasses the entire
organization and Sales &
Marketing plays a critical
role. Lean is focused on
creating maximum value for
customers, and eliminating
wasted activities and
expenses that are not
creating value. Sales &
Marketing is at the
forefront in defining value
adding. In addition, the
greatest waste is often the
expenses of un-used and
under-used capacity, and the
marketing and pricing
strategy is the primary
driver in assuring the
maximum amount of available
capacity is sold.
In this webinar participants
will learn how the leading
organizations clearly define
customer value and develop
an integrated sales &
marketing and operations
strategy that aligns the
entire organization around
creating that value. You
will also learn how pricing
is determined strategically,
rather than on the basis of
costs, in a method that
optimizes capacity
utilization, and maximizes
total profits in pursuit of
that strategy.
Ideally, Sales & Marketing,
Accounting, Operations and
senior leadership will
participate in this webinar
together, and use it as the
launching pad to create a
business strategy that
enables Sales & Marketing to
take the highest value
products to the market
possible, at prices that
will insure success.
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