Creating Repeatable and Scalable
Sales and Marketing Systems

Description

Lean Sales and Marketing is built upon the philosophy that there has been a subtle shift to knowledge as the way to engage, develop and retain your customer base. Your Lean Engagement Teams must act as a vehicle to cultivate ideas not only within their four walls but more importantly from their customers and markets. Successful Sales and Marketing departments are no longer just responsible for getting the message out but also for developing strategies to get the customer’s message in. The ability to share and create knowledge with your customer has become the strongest marketing tool possible. Lean Thinking is the fundamental process needed to achieve this but it must be viewed from the demand side of the supply chain. We no longer live in a world of excess demand and supply side thinking is no longer valid. Learn how to change your mindset and bring continuous improvement to your sales and marketing through Lean.

The workshop will be two-thirds presentation and one-third interactive exercises. A partial listing of the subject matter:

• Why value can no longer be defined by what the customer will pay for.
• The New Rules of Marketing in a Demand – Driven World
• The Marketing Gateway of EDCA > PDCA > SDCA
• Lean Engagement Team
• Leader Standard Work for Sales and Marketing
• Achieving Mastery

All Participants will receive a Marketing with Lean workbook to include a CD that will contain the four published books in the series; Lean Marketing House, Marketing with PDCA, Marketing with A3s and The Lean Engagement Team.     

1.   In this session learn how Lean Sales and Marketing is essentially a knowledge transfer system; it's a training system on how to define knowledge gaps and close them. Not from the perspective of educating the customer but from the perspective of learning from the customer and understanding how your customer uses and benefits from your product or service.

2.   In this session learn how to let your customer be the professor, the Sensei, who will take you through their decision making steps and how to improve your reactions to these steps in a systematic way.

3.   In this session learn how to apply the Marketing Gateway of EDCA to PDCA to SDCA. 

4.   In this session learn how Leader Standard Work is the foundation of Lean Sales and Marketing and the fundamental process that replaces the "Silver Bullet" found in most typical marketing jargon.

5.   In this session learn how to take responsibility for finding and creating demand.

6.   In this session learn what makes Lean Sales and Marketing so incredibly powerful.

About the Presenter

Joe Dager is president of Business901, a firm specializing in bringing the continuous improvement process to the sales and marketing arena.  He takes his process thinking of over thirty years in marketing within a wide variety of industries and applies it through Lean Marketing Concepts. He has owned and operated companies involved in retail, manufacturing and professional services that include several turnarounds and growth companies. The Business901 Blog and Podcast includes many leading edge thinkers and has been featured numerous times for its contributions to the Bloomberg’s Business Week Exchange.

Workshop Fee: $495

What's included?

--  Hand’s on, interactive learning

--  Refreshments throughout the day

--  Catered lunch

--  Workshop materials

--  Networking with peers
 

Recommended Hotel
 

Hampton Inn and Suites Closest hotel to the Bunker @ Flexware 11575 Commercial Drive, Fishers, IN 46038-2954 (317) 913-0300

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